Increasingly, earth-based or geospatial information is being used to drive decisions in large organizations. In the past, geospatial technology companies focused on developing and providing solutions to data providers, geospatial service providers, airborne sensing organizations, national mapping agencies, state mapping agencies, DoD/National Programs and the natural resources sector. However, as geospatial technology capabilities have increased, more organizations outside this traditional geospatial customer base are discovering the offerings, with increasing interest in integrating this technology into their organization's existing enterprise business system.

Rather than understanding the vast array of remote sensing, GIS, photogrammetry, or other related geospatial offerings, these new customers speak only in terms of their business need, requiring a solution that operates and integrates with their existing software applications. For these new customers, it is vital that geospatial technology providers adequately understand their requirements, matching these needs appropriately. The geospatial tools must also meet the organization's existing security and sharing specifications.